From High Customer Satisfaction to Facilitating Sustainability: The Many Benefits of a Global Footprint

Global operations not only provide local support and assistance for the customers but also contribute significantly to the service provider’s sustainability and risk mitigation efforts.

Although currently celebrating its 10-year anniversary as an independent company, Orbis Systems has in fact been providing high quality test solutions for the telecom and electronics industry for over 20 years. The company’s approach has always been based on deep-set customer intimacy and therefore its global footprint, today reaching all the way from Europe to Asia-Pacific and the Americas, has expanded hand in hand with customer needs. According to Orbis Systems’ CEO Eero Rossi, this strategy has become an important competitive advantage that is much appreciated by the company’s clientele. “Whenever a customer has opened a production or R&D site somewhere, we have followed them, which has enabled very close relationships. According to customer feedback our flexibility is highly valued for its many benefits and a clear differentiator compared to some other vendors”, he describes.

Local support on a global scale
CEO Rossi’s views are shared across Orbis Systems’ global organization. As Tuukka Jousmäki, Head of Global Sales at Orbis International Technologies Inc. in the USA puts it: “We have teams in all the time zones as well as dedicated teams to serve different customer needs locally all over the world. We are very close to our customers everywhere.” Local presence ensures fast response and support as well as reduced lead times and costs, which in turn lead to high customer satisfaction. “Being able to meet customer requirements locally on a global scale is one of Orbis Systems’ most critical competitive advantages”, confirms Edward Wang, Head of Beijing Orbis Electronics CO, Ltd in China. A global footprint also brings many benefits to the service provider, such as being able to speak the same language with the customer and understand each local decision-making culture. Global operations also contribute to mitigating the risks of delivery schedules and costs, political instability and crises like the COVID-19 pandemic, as well as support sustainability through reduced shipping needs.

10-year Anniversary Interview with CEO Eero Rossi and Key Account Manager Carlos Monero – Global Footprint

Local and global intertwine in innovative testing concepts
Rapid changes in the form of evolving standards, emerging market trends and new technologies are typical of the telecom industry. A recent emerging trend, no doubt generated by the relatively high cost of laboratory space and testing equipment, is the rise of testing hubs where joint testing facilities are used by big and small businesses alike. For instance in Finland, Business Oulu is planning to build Europe’s first 6G testing facility (local newspaper Kaleva’s article in Finnish behind paywall), a 35 000 square meter Radio Park, in Oulu. In addition to serving the testing needs of wireless technology companies on-site, the Radio Park aims to provide remote testing services for companies all across the globe. As an industry frontrunner headquartered in the Oulu region, Orbis Systems is naturally excited about the plans. “We welcome the idea of a large-scale testing hub in Oulu to cater to the needs of both local and global businesses”, CEO Eero Rossi says.